OUR PROJECTS

Protecting the Ocean,
Restoring Beauty

( BEAUTY CYCLE )

What Is Essential for the Circulation of Beauty?

For more than 30 years, we have consistently pursued the beauty of pearls. To us, the ocean that nurtures them is more precious than anything else. At WSP Group, we strive to create a “Circulation of Beauty” by sharing the gifts of the ocean with society and giving back to the ocean in return. To pass these gifts on to future generations, it is not enough simply to create products. We believe it is essential to ensure that the ocean itself remains healthy and beautiful. For us, ocean-based business is at the very heart of what we do. It is also a core part of our business philosophy—an approach we have continued to pursue since long before sustainability became a global priority.

What Is the Marine Business?

“Marine Business” is a broad term for emerging businesses that leverage local resources such as the ocean and fishing communities to revitalize regional economies and create new jobs through tourism, hands-on experiences, and other services. Across many fishing communities in Japan, population decline, an aging population, and labor shortages in the fishing industry have become significant challenges. Against this backdrop, initiatives that attract visitors by showcasing the appeal of the ocean and local communities are gaining attention as a way to create new sources of income and employment within these regions.

Pearl Farming Support

We produce pearls while supporting local communities engaged in pearl farming throughout Japan. Additionally, to eventually undertake pearl farming ourselves, we are preparing to inherit these techniques by receiving guidance on aquaculture methods and other skills.
Seagrass Beds Restoration

Seagrass beds are vital marine habitats where seaweed and fish thrive, and they play an important role in the ocean environment where pearls are cultivated. As these habitats have gradually declined due to environmental changes, we are working to restore seagrass beds and help create richer, healthier oceans.
Seaweed also absorbs CO₂ and stores carbon in the ocean, a process known as “Blue Carbon.” By harnessing the value of these natural resources, we are exploring new marine businesses that can contribute to a sustainable future for generations to come.
Product Development That Brings Out Regional Charms

We bring new life to materials and culture nurtured by the ocean, sharing the unique appeal of each region through products that offer hands-on experiences. By making use of local resources such as pearls and seaweed that have not yet been fully utilized, we create products that connect nature, people, and culture. Through these products, we hope that people will discover more about the ocean and nature, and develop a deeper appreciation for them. In this way, we create a “Circulation of Beauty” that carries forward into the future.
Experiential and Educational Programs

The ocean is a place filled with opportunities to learn and be inspired. Through hands-on experiences connected to local nature and industries, such as pearl farming and seagrass bed restoration, we share the richness of the ocean and the importance of protecting the environment with the next generation. Together with local communities, we transform working environments into “experiential destinations,” creating meaningful experiences and connections that stay with visitors long after they leave.